The Fish story

Process

Discovery

Initial session that allows us to define goals, metrics and target audience. We can agree on the direction of the brand and message and decide on budget parameters. Part of our internal discovery is to examine
the market and competitive landscape along with what differentiates this opportunity from potential competitors. From this meeting(s) we will present our scope of work in a final proposal.

 

Strategic Planning

Once we have a better understanding of the goals, market and audience we begin work on the strategy. We develop a brand promise, key messages and strategies to deliver content to your audience in the
most appropriate communication channel.

 

Creative Executions

Once we have agreed upon the brand promise, message and strategy to connect with your audience, we will present campaign concepts for your approval. Based on the approved campaign concept we
will present the tactics and channels to deliver the campaign through. At this stage we will also present a more specific production estimate to ensure we stay on budget.